On July 9th, the first activity ofMEM Technology-Innovation Enterprise Practical Classroom was successfully held. Shanghai International School of Chief Technology Officer（CTO School） is oriented towards national needs and future development, relying on the construction of the Industry-Education Collaborative Innovation Base, integrating the educational resources with innovative enterprises in various industries to create an innovative teaching form of Enterprise Visits+ Innovation Face-to-Face Chat. This activity aims to help MEM students deeply understand the concept of innovation and excellent thinking, as well as learning practical experience of enterprise Innovation management. Ms. Zhang Qiongqiong, the MEM mentor and executive director of ICoETT, accompanied the students throughout the trip, leading them to have a comprehensive discussion and active dialogue with enterprises on Innovation management.
Win-Win: The Road to Innovation
In today's rapidly changing market environment, if enterprises want to remain invincible in fierce competition, they must constantly innovate, seek breakthroughs, and achieve win-win results. Innovation is an important driving force for enterprise development. Only by constantly introducing new ideas and exploring innovative paths can we occupy an advantageous position in the market. In the process of innovation, Innovation management is a crucial link. Innovation management can not only help enterprises better grasp market demand and technology trends, but also improve the efficiency and quality of enterprise research and development, and reduce the cost and risk of enterprises. In the win-win: innovation path, enterprises need to uphold the concept of openness, inclusiveness, cooperation, and win-win, continuously explore new business and management models, establish good cooperative relationships with suppliers, customers, partners, and other parties, and achieve resource sharing and complementary advantages. At the same time, enterprises also need to pay attention to talent cultivation and the construction of an innovation culture, encourage employees to propose new ideas, concepts, and methods, and promote continuous innovation and progress of the enterprise.
LKK Design is a representative enterprise in Innovation management. Since its establishment of 19 years ago, LKK Design has won 546 domestic and foreign design awards such as Red Dot, iF, Red Star, etc; Serving over 200 Fortune Global 500 companies and over 300 Chinese Fortune 500 companies; Their business delves into popular fields such as intelligent robots, consumer retail, transportation, healthcare, cultural creativity, and public utilities; The cumulative total number of listed projects is over 10000. The Luoke Shared Design Platform gathers over 1 million global creators and 40000 high-quality designers from around the world, providing enterprises with services covering the entire process of product creation, including product creation, product design, production supply chain, product marketing, and investment.
During this visiting, students learned the story behind the successful cases from the perspective of product innovation search, selection, implementation and capture. LKK Design 's innovative structure and incentive measures for implementing innovation revealed how it promoted its own development through innovation, and how to use innovation to help customers achieve their goals.
Li Jun, General Manager of LKK Design, specially invited Kong Fanwei, the founder of its customer's drilling technology brand, to bring the students a face-to-face chat with the CEO.
The guests led the students to learn the product innovation thinking framework from three aspects: product design and market positioning, ultimate goals and implementation process, pursuit of innovation and leading the trend, and encouraged them to use their own products as examples for product innovation thinking.
Art and Culture： Integrating with Technology
The development of the technology field cannot be separated from innovation and design, and excellent design and innovation cannot be separated from the guidance and inspiration of art. Art taste can help technology practitioners better understand and grasp the essence of design and innovation, improve the aesthetics and user experience of products. Art taste is an important way for technology practitioners to improve their overall quality. Technology practitioners need to possess a wide range of knowledge and cultural literacy in order to better respond to constantly changing market demands and technological trends. And artistic taste is a comprehensive quality that covers multiple fields such as literature, music, painting, sculpture, etc. It can help technology practitioners broaden their horizons, improve the depth and breadth of their thinking. Art taste is an important factor for technology practitioners to enhance their personal charm and competitiveness.
At the second stop of the visit, the students visited the gallery set up by Pan Xiulong, the founder of the Snow Mountain Music Festival and the chairman of Beijing Longyuan Creative Culture and Art Co., Ltd. at the Music Workshop. The CEO guest Pan Xiulong introduced the creative philosophy and innovative stories of the artists behind the paintings to the students in detail, and discussed how to enhance the value of technology practitioners by referring to art brokers, and how to integrate contemporary art with chart GPT for innovation.
At the third stop of the innovation class, Li Jun, General Manager of LKK Design, and Wang Liangjun, Deputy General Manager of LKK Design brought a detailed sharing with LKK’s enterprise development and Innovation management. Through sharing, students realized that innovation is an important driving force for the survival and development of enterprises. To remain invincible in the market, enterprises must constantly innovate, explore new markets and products, and improve their core competitiveness. Innovation requires the participation of all employees. Innovation is not only the work of R&D and design personnel, but also a process that requires the participation of all employees. Every employee should become the driving force and implementer of enterprise innovation. Moreover, innovation requires continuous trial, error and learning Enterprises should encourage employees to be brave in trying and innovating, while tolerating failures and mistakes, as well as drawing lessons and experiences from them. Only with the support of funds, manpower, technology, and other aspects can enterprises achieve real breakthroughs in innovation.
The CTO School will continue to focus on the practical exploration of science and technology innovation enterprises, encourage students to deeply understand the concept and practical experience of Enterprises Innovation Management, and promote the students' innovative thinking and practical ability, as well as becoming the mainstay of the science and technology innovation era.
