On the afternoon of August 25th, the third phase of MEM Technology-Innovation Enterprise Practical Classroom entered the Tezign Technology Company - AIGC Content Technology Unicorn activity and proceeded smoothly. AIGC (Adaptive Interactive Generative Content) is a highly anticipated generative artificial intelligence technology aimed at creating realistic and interactive content. The core of this technology is to combine advanced generative algorithms with interactivity to create content with rich emotions and creativity., AIGC can create text, images, or sound based on users' needs and emotional states. Users can guide their creativity through continuous interaction with AIGC, thereby obtaining a more personalized experience. This event specially invited the marketing department and technical experts of Tezign Technology to lead MEM students to visit and learn from Tezign Technology.
The students visited the Tezan Technology headquarters located on the 21st floor of the Xingyang Center，Shanghai. Li Na（from Marketing Dept. Tezign）introduced the specific arrangements and the basic information of the company's establishment, development process, and main business.
Afterwards, MEM students visited the office of Tezign Technology, which is highly designed and technologically minded. In the office space representing “right-brain thinking”, the main team responsible for generating art, creativity, and other design businesses, as well as service operations, presents a humanistic and free atmosphere throughout the space. In the office space representing left brain thinking, it is the R&D technology team, responsible for the development of various platforms and systems related to AIGC. The entire space presents a more rational and technological atmosphere. The application and development process of AI in various fields are also showcased everywhere in conference rooms and negotiation rooms of different sizes.
During the sharing and interaction session, Zou Xiaomin, the head of the marketing department, gave a detailed introduction to AIGC's innovation process and Tezign Technology's business development model. Through the generatability and computability of creativity, everyone understands the inevitability of AIGC in the field of design applications. This article elaborates on the significant changes that AIGC has brought to the design field using tools that bring changes to the design workflow and new marketing content application scenarios. The application of AIGC has greatly improved the efficiency of traditional design fields such as advertising, architecture, and interior space. AIGC has been widely applied in various aspects of the company, such as brand events, product design of joint IP, user interaction and co creation, e-commerce materials, creative materials, etc.
Zou Xiaomin also provided a detailed introduction to Tezign Technology's business model. It is a typical small team+large platform model, focusing more on applications. Through a streamlined R&D team, accurately and efficiently match user needs; By building the platform and integrating more artists, design resources, and technological tools, we aim to meet the creative needs of different clients for design content. The core platform AIGC Studio under its umbrella is rooted in AIGC technology research and development capabilities, with over 1000 AIGC creator platforms covering the world. It has independently developed three major AIGC tools, effectively empowering the entire chain cycle of AIGC creative content from production, management, distribution to analysis, and is committed to promoting the development and application of the AIGC creative content ecosystem.
In Q&A session, the students discussed and exchanged ideas on the problems that AIGC has encountered in its actual development, cost changes brought to the enterprise, and technical barriers.
AIGC generative artificial intelligence explanation and experience
Will, the AIGC Prompt Engineer, introduced the principle, application cases, operation process, and interface of the platform tool Muse AI developed by Tezign Technology. Will led everyone to experience the application of AIGC.
The entire visit lasted for 4 hours, and the students deeply learned and experienced how generative artificial intelligence can participate in the creative field, and how to promote creativity through intelligent tools and platforms. Through on-site classes, students learned about the latest technological trends. They saw the crucial role of technology in creativity, innovation, and social development, and realized the importance of maintaining imagination, enhancing innovative thinking, and constantly iterating through technology and knowledge.
