On the afternoon of September 22nd, the fifth event of Technology Innovation Enterprise Practice Classroom series for the MEM Students has been successfully held. This time, Liu Bin, the marketing and technical expert from Haier, was specially invited to lead MEM students to visit the internet factory of Haier.
Haier (Shanghai)Washing Machine Internet factory is the world’s leading future Internet factory integrating metaverse with industrial engineering in whole-scenario virtual reality symbiosis, which involves advanced technologies such as digital twin, VR/AR/XR, sensor, AI algorithm and industrial big data management platform, and has 4 intelligent assembly lines, 4 intelligent module processing areas, and 2 sets of intelligent logistics systems. It also relies on advanced 5G technology, industrial internet, quantum technology, blockchain, identification analysis, metaverse, and 36 industry-leading manufacturing technologies. Through full process information self-perception, full factor event self-decision-making, and full cycle scenario self-iteration, it restores the real production lines on digital twin screens in the factory, and achieve intelligent driving in all aspects (from product design to production scheduling, fault diagnosis, and so on).
MEM students visited Haier (Shanghai) Washing Machine Industrial Park located in Shihudang Town, Songjiang, Shanghai. Mr. Liu Bin first introduced the specific arrangements for this visit, and the development history of the company.
Haier Internet Factory mainly produces high-end washing machines, clothes dryers, and other products of “Casarte”. It continuously provides customized services with high differentiation, and builds an industry-leading wash-protect-store-match-buy clothing full-cycle intelligent solution. Compared to traditional factories, internet factories would increase production efficiency by 20%, with a production capacity of around 2 million units and an annual output value of 5 billion yuan. The production of Haier (Shanghai) washing machine internet factory is an important component of Haier Group's three-level brand strategic transformation process. As a giant in the home appliance industry, Haier washing machines have consistently ranked first in the domestic industry with a market share of over 40%. In the global market, Haier washing machines also rank first in market share in Australia, Russia, Pakistan, Vietnam, and top two in countries such as the UK, Italy, and North America.
Haier's Road to Technological Innovation
Mr.Liu Bin gave a detailed introduction to Haier's innovation road and business development model in building the high-end brand- “Casarte”. Focusing on the pursuit of excellence in craftsmanship and quality, constantly striving for a balance between practicality and artistry, awakening customers' pursuit of high-quality life. The innovation process of the product attaches great importance to user experience. Users can customize the appearance, capacity, function and other details of the product in an intelligent connected factory. The intelligent factory has nine system platforms, which can intelligently mobilize manpower and material resources to complete manufacturing in real-time. Users can receive their desired product as soon as two weeks later. Knowing that the entire production and shipment can be completed within two weeks, the students are all praising the fast-speed and high-quality.
Market leading air washing technology
Mr.Liu Bin delved into Haier's technology innovation - the market leading air washing technology. How to solve the problem of users choosing a washing machine with health benefits, so that they can find the one with the best health effects in the dazzling market? Haier's Micro Steam Air Wash product eliminates a lot of confusion for users in their choices.
Liu Bin also mentioned Haier's innovative concept of dual-engine heat pump.At present, there are two main types of dryers on the market: condensing and heat pump. The condensing dryer has a lower price, but the drying time is longer, the temperature is higher, and it causes significant damage to clothing and big power consumption. Haier's dual -engine heat pump technology is the fourth-generation of the dryer.
Students learned about the latest technological trends and were inspired by their thinking patterns. They felt that technology plays a crucial role in manufacturing, innovation, and social development, and realized the importance of maintaining imagination, enhancing innovative thinking, and continuously iterating technology and knowledge.
