" MEM Technology-Innovation Enterprise Practical Classroom”: Exploring Innovative Enterprise-Avatr Technology

Date:2024-07-11

On July 5th, the 16th session of the " MEM Technology-Innovation Enterprise Practical Classroom " series of activities was successfully held. More than 30 MEM and AEBS students, led by He Jiaxun, Executive Dean of the Shanghai International School of Chief Technology Officer and Chinese Dean of the Asia Europe Business School, as well as assistant professor Wu Yi, went to the Avatr Technology Shanghai Experience Center to learn about the company's development and advantages in the fields of vehicle research and development, intelligent manufacturing, intelligent vehicle solutions, and smart energy ecology.

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Exploring Avatr brand promotion and intelligent drive


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At the beginning of the event, Ms. Wu Peihong, the head of the brand and user experience department of Avatr Technology, introduced the brand concept to everyone and shared the company's development history. She stated that thanks to its unique CHN business model, Avatr is able to efficiently develop in a light asset form, continuously bringing users high-quality, high-tech, and high-value intelligent electric vehicle products.


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Subsequently, Dr. Dong Zhihua, the person in charge of autonomous driving at Avatr Technology, gave a detailed explanation of Avatr Technology's intelligent driving technology to the students. He stated that Avatr is the only brand that comes standard with Huawei's Qiankun full stack intelligent car solution across the entire range. Its dual flagship products come standard with three LiDARs across the entire range, and have been upgraded to a version that does not rely on high-precision maps, making it accessible nationwide. In the future, Avatr will also be the first to be equipped with Huawei Qiankun Intelligent Driving ADS 3.0, bringing a continuously evolving intelligent driving experience.


Reflection and Discussion on High end Intelligent Electric Vehicle Brands


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Dean He Jiaxun summarized that the Avatr intelligent assisted driving system is one of the innovative practices of high-end brands in the digital age. He said that our younger generation is the generation of intelligent driving. Behind the Avatr lies Changan Automobile, which can make good use of Huawei's three LiDARs and CATL's batteries. It is a representative of intelligent driving electric vehicles in China. He encourages his classmates to use what they have learned to explore the innovative logic behind high-end intelligent electric vehicle brands represented by Avatr.



During the questioning and communication session, students actively asked questions about Avatr brand building, market promotion, intelligent driving, and other aspects. Ms. Wu Peihong and Dr. Dong Zhihua gave the answers specifically, and the atmosphere on site was lively. After the questioning session, the students also experienced two flagship products, Avatr 11 and Avatr 12, in depth under the guidance of the staff, and personally experienced the highly futuristic intelligent driving.