On November 24th, the sixth event of the Technology Innovation Enterprise Practical Classroom series for the MEM Students-“Exploring iFLYTEK and AI Empowerment-Making Everything Impossible” has been successfully held. Founded in 1999, iFLYTEK Co., Ltd. is a well-known listed company in the Asia-Pacific Region focusing on intelligent speech and artificial intelligence. Since its establishment, it has been engaged in core technology research such as speech and language, natural language understanding, machine learning reasoning, and self-learning, and has maintained an international cutting-edge technological level; Actively promoting the research and development of artificial intelligence products and the implementation of industry applications, committed to making machines "able to listen, speak, understand, and think", and creating a better world with artificial intelligence. In this event, Fang Xudong, the Brand Strategy Director of iFLYTEK, was specially invited to lead MEM students to visit.
MEM students visited the iFLYTEK Voice Industry Base located in Hefei, Anhui Province. At the Artificial Intelligence Experience Pavilion, everyone gained a detailed understanding of iFLYTEK 's development history, core technologies, product applications, and other aspects. Subsequently, the students also personally experienced cutting-edge technologies such as speech recognition, speech synthesis, and semantic understanding from iFLYTEK, and expressed their recognition and admiration for iFLYTEK's technological innovation in the field of AI.
During the communication session, Mr. Fang Xudong gave a detailed introduction to the latest research achievements and application cases of iFLYTEK in the field of AI big models. He stated that iFLYTEK has been committed to the research and innovation of artificial intelligence technology, especially in strengthening human-machine interaction and empowering industrial development. Taking the application of the iFLYTEK Spark cognitive model in the education industry as an example, he vividly explained how AI can deeply correct essays like a teacher, requiring the ability to deeply understand, comment, and generate sample essays. He also introduced innovative research achievements such as iFLYTEK's virtual digital human and intelligent voice interaction systems in the automotive field. Moreover, he stated that iFLYTEK actively participates in international cooperation and works with top global research institutions and enterprises to promote the development of AI technology.
After listening to Mr. Fang's introduction, the students had targeted questions and engaged in lively discussions on topics such as the future development trends of AI models, the future goals of iFLYTEK's Spark Cognitive Model, and iFLYTEK's brand management. When discussing the brand management issues of iFLYTEK, Mr. Fang clearly explained the three-layer framework of the iFLYTEK brand: the first layer is the iFLYTEK company brand, which is the pursuit of achieving "technological excellence"; The second layer is industry branding, which empowers different industries and sectors such as automotive industry, education, healthcare, etc; The third layer is the product brand, which directly faces the pain points of consumer product use, such as the learning machines and smart classrooms under iFLYTEK Smart Education.
Through this visit, students gained a deeper understanding of the latest developments and cutting-edge applications of iFLYTEK in the field of AI models, as well as its contributions to the industry. Everyone expressed that they will bring back the knowledge and experience learned at iFLYTEK to their studies and work, injecting new impetus into their academic research and career development.