On May 16, students from the CTO Innovation Leadership Training Program at East China Normal University visited the Naturally Plus Group R&D Center, launching a hands-on seminar to promote deeper integration of industry, academia, and research. Dr. Liu Yuliang, former Executive President of Shanghai Nature Hall Group and Practice Professor at the College, served as the visiting tutor. He engaged in in-depth discussions with the trainees on interdisciplinary innovation in the beauty and health industry.
Decoding the perfect blend of branded Chinese ingredients and global technology
Wu Jianming, Director of Product Compliance Release Department, R&D Center of Naturally Plus Group, firstly introduced the development history and planning of the relevant brands of Naturally Plus Group to the participants, and systematically explained the differentiated positioning and technological genes of Naturally Plus, Meiso, Perfume Research and other core brands of Naturally Plus. He emphasized that the brand’s R&D philosophy centers on combining Chinese ingredients with global technologies.In recent years, the company has achieved breakthroughs in harnessing Himalayan botanical actives and advancing micro-ecological skincare.
R&D Exploration Immersion Unlocks the Black Box of Skincare and Makeup
During the field visit, the participants explored deeply along the whole chain of R&D. Director Wu guided participants through departments including Color Cosmetics Product Development, Analysis and Testing, Raw Material Development, and the Basic Research Institute. At each stop, he offered detailed explanations, providing participants with fresh insights into beauty and cosmetic science. The visit not only built a bridge of dialogue between the trainees and the advanced enterprises, but also let the trainees intuitively feel the charm of the transformation of technological innovation into consumer value. In the future, the Academy will continue to strengthen strategic partnerships with leading enterprises, and promote the training of innovative talents and the transformation of technological achievements in the beauty and health industry.
