On April 12th, the results of the 2023 Global Contest forthe Best China-Focused Cases were announced. The case "AI powered Home Appliances: COLMO's Strategic Decisions" written by Professor He Jiaxin's team won first prize after the final evaluation by an international expert committee composed of Harvard Business School,Ivey Business School (Canada）, European School of Business Administration, European Case Exchange Center, and China Europe International Business School.
The selection event for the "2023 Global Contest forthe Best China-Focused Cases" is hosted by the "Shanghai MBA Course Case Library Development and Sharing Platform" undertaken by China Europe International Business School. It solicits excellent teaching cases of Chinese business administration from around the world to promote the teaching and research of Chinese business administration issues in domestic and foreign colleges, and encourages business school teachers and case researchers to explore Chinese management issues from a global perspective. This selection event received a total of 303 entries from over 700 authors from over 120 universities and institutions both domestically and internationally. After strict initial review, blind review, subject editor and chief editor evaluation, first and second prize selection, and best prize selection, one case ultimately won the best prize, five cases won the first prize, and ten cases won the second prize.
This year's government work report proposes to deepen research and development applications such as big data and artificial intelligence, carry out "artificial intelligence+" actions, and build a digital industry cluster with international competitiveness. The Shanghai International Chief Technology Officer College of East China Normal University is committed to achieving the social value of technology through the collaborative transformation of people and technology. It combines technology and management, technology and commercialization, and the spirit of scientists and entrepreneurs as its talent cultivation philosophy. In 2024, the college established an annual new development strategy of "standing in the new AI era and leading science and technology innovation education", in line with the call of the times and national strategic needs, and continuously strives to cultivate technology driven management talents for the new artificial intelligence era. This case is an internationally important new achievement formed by the college's active response to the "Artificial Intelligence+" initiative in the field of science and technology innovation teaching cases.
Acceptance Speech of the Author
“The advent of AI poses a new challenge for case development and teaching. How can instructors leverage rapidly emerging practical knowledge to underpin the creation of new theories for diverse AI contexts? The real-world example of COLMO, a leading AI-powered home appliance brand, offers fresh perspectives and insights. The case’s commitment to bridging theory and practice makes it compelling for management and business education classrooms worldwide.”